AEM_240_Prelim_1__Fall_2006 - AEM 240 Marketing Prelim 1...

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AEM 240                                                            Fall 2006 Marketing                                         Prelim 1                                  Prof. McLaughlin SECTION I:  Multiple Choice (33 questions, 80 points)  Remember, you can miss 3 and still get a perfect score) 1.Rollerblade, Inc.'s strategy changed from the late 1980s to the late 1990s.  Applying this change  to other companies and their marketing strategies suggests that organizations should:  a. find a winning strategy and stick with it.  b. search continuously for ways to provide value to customers.  c. change strategies every ten years to avoid getting complacent.  d. not pay too much attention to customers since they often change their minds.  e. focus on the shareholder of the company and the strategy will follow.  2. Which of the following conditions is necessary for marketing to occur?     3.  Which of the following is not among the common problems of marketing surveys,           according to Professor McLaughlin:    4. Considerable research has been documented that in many product categories, consumers are  unable to distinguish among brands when given blind tests (i.e. taste or use of the products  without labels). Such products include cigarettes, beer, liquors, and cosmetics. Nonetheless, 
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AEM 240 Fall 2006 Marketing Prof. McLaughlin even when prices are similar, consumers have strong preferences for specific brands of these  products. This strong brand preference is the result of: a. extended problem solving. b. limited problem solving c. routine problem solving.  d. high-involvement problem solving. e. personal problem solving.
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  • Summer '07
  • Marketing, a. b. c., b. c. d., Professor McLaughlin

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