07 Nintendo Guest Speaker

07 Nintendo Guest Speaker - Reginald Fils-Aime CEO Nintendo...

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Reginald Fils-Aime: CEO Nintendo North America Background o Started in 1889 as a card company, got into electronic gaming during the 1970’s with large coin operated machines (i.e. Donkey Kong, Mario, etc.) o Entered the gaming business after companies like Atari had “run the market into the ground” because they were expensive and didn’t play well o Gaming became a “non business” in the 1980’s until Nintendo o Nintendo made software** Software is where profitability is as people can buy software to their tastes o 2003-2004: gaming was slowing down; it was getting too complicated; too difficult with two joysticks, etc.; they wanted to simplify it with Wii; software was getting too similar (Madden ’04, ’05, ’06, etc.); consumer base was becoming more and more insular (boys 15-25 years old) Answer: release Wii; lots of buzz about Wii before the launch due to it’s innovative nature (South Park episode) Buzz: tipping point in culture (South Park, Good Morning America, etc.); tipping point in cyberspace (Youtube), all
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