07 Budgeting for promotions and shift to sales promotions

07 Budgeting for promotions and shift to sales promotions -...

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Budgeting for promotions and shift to sales promotions Phillips takes internet ads to a new level - body groom for men who want an alternative to razors and electric shavers, complaints about existing choices, but men are too embarrassed to ask for more - Phillips claimed that 70% of body groom buyers found out about this product through this internet ad - Strength of ad: the guy is a “normal guy” so if he’s comfortable with it, then most men will be - Website can deliver marketing to a target group that could have been impossible through traditional means Unique opportunities/uses for internet advertising (education) - plan B morning after pill: not easily discussed in public, thus internet advertising o not going to spend a lot of money on advertising since it’s a one time thing for emergencies o marketing about these projects should be about education first and promotion second o playing up the sexual factor rather than the medical can be uncomfortable as erectile dysfunction ads have discovered
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This note was uploaded on 02/19/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).

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07 Budgeting for promotions and shift to sales promotions -...

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