Unformatted text preview: thousands of dollars, but many people watch it during this time (i.e. grey's anatomy and superbowl: 2.5 million dollars for 30 second spot) TV advertising: prime time television declines, but charged more for advertising spots Newspaper readers are dropping in general as well, not good for newspaper advertisers Magazine sales are dropping too Internet use is growing, although only a small portion of the revenue Digital use in general is growing as well: cell phones, computers, high speed internet, mp3 player, PDA...
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- Summer '07
- Marketing, sales revenue, advertising Promotional mix, time television declines, spots Newspaper readers