07 Retailing and Communication Strategy

07 Retailing and Communication Strategy - Retailing and...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Retailing and Communication Strategy Wegmans is selling 5 different kind of turkeys at different prices; most expensive: $5.99 per pound Aldi is selling a brand name turkey, which is unusual for Aldi as they never sell brand names or things like turkeys Walmart has lost it's direction Walmart has gone up market (vogue) adds higher price, niche products niche products (huge shrinkage and loss rate) costs have been rising due to higher quality products, having to deal with bad press, etc.; as a result, they have to charge more for their products (higher prices) to cover costs, and now they're not that different from other retailers...losing EDLP? The Rap on Walmart: Wages "the nation's largest employer pays so little that a family of four can't love on the 9.68 per hour wage of an average walmart associate, which at 17,600 a year, is below the poverty. the retailer has created more htan 240,000 new US jobs in the past three years." "those jobs pay competitive wages, and more than 3/4 of store management started...
View Full Document

This note was uploaded on 02/19/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).

Page1 / 2

07 Retailing and Communication Strategy - Retailing and...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online