07 Retailing and Communication Strategy

07 Retailing and Communication Strategy - Retailing and...

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Retailing and Communication Strategy Wegmans is selling 5 different kind of turkey’s at different prices; most expensive: $5.99 per pound Aldi is selling a brand name turkey, which is unusual for Aldi as they never sell brand names or things like turkeys Walmart has lost it's direction Walmart has gone up market (vogue) adds higher price, niche products niche products (huge shrinkage and loss rate) costs have been rising due to higher quality products, having to deal with bad press, etc.; as a result, they have to charge more for their products (higher prices) to cover costs, and now they're not that different from other retailers...losing EDLP? The Rap on Walmart: Wages "the nation's largest employer pays so little that a family of four can't love on the 9.68 per hour wage of an average walmart associate, which at 17,600 a year, is below the poverty. the retailer has created more htan 240,000 new US jobs in the past three years."
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  • Summer '07
  • Brand, Private label, average walmart associate

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