07 Pricing Strategy and Distribution Srategy continued

07 Pricing Strategy and Distribution Srategy continued -...

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Pricing Strategies: “Special adjustments”: Managerial Considerations - flexibility vs. one price - product mix (line) pricing - discounts/promotions/allowances - geographical pricing - legal aspects of pricing - fairness/ethical considerations? o “elite egg donors” – ethical considerations; how do they decide what price to charge, what is ethical? o research price for drugs – how much do I charge the customer? What is fair? Distribution - consumer marketing channel (see table in book) o direct: producer (Schwan Food) to consumer Schwan: frozen food producer, delivers all of its goods door to door/directly (producer website to consumer); difficult to do Direct channels ($1.7 trillion): door to door, websites, mail order catalogues, TV shopping ($100 billion), telemarketing ($500 billion; do not call registry), electronic channels (some direct, some not) Electronic channels; some direct, some not o Direct: dell o Not: amazon.com o Why would you be reluctant? Can examine closely in person
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This note was uploaded on 02/19/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell.

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07 Pricing Strategy and Distribution Srategy continued -...

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