Grondahl_2_final - Final Draft Surfing and Slang In the...

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Final Draft Surfing and Slang In the surfing world, there are many different suits that are available and each manufacturer is pushing their suits to seem like the latest and greatest. In the article Rubber Soul , Mike Fish uses doublespeak to portray each wetsuit better than it may actually be. The four types of double speak he uses are euphemism, jargon, gobbledygook, and inflated language. Double speak is a way to make something bad sound better, as in the article Rubber Soul . The definition of euphemism is “a word or phrase designed to avoid a harsh or distasteful reality”(Lutz). For example, in this article he talks about how Billabong has a suit for $100 that is a ‘perfect combination of quality, fit, and performance.’ Now when a surfer try’s it on and tests it out, it might seem nice for a little while, but in reality it’s not a perfect combo of those attributes, it’s just another bottom of the line wetsuit that will probably tear within a few months. There are suits that go for $400-$500, now those
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This note was uploaded on 04/16/2008 for the course WRT 95 taught by Professor Oehlman during the Fall '08 term at California State University , Monterey Bay.

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Grondahl_2_final - Final Draft Surfing and Slang In the...

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