07 Retail Strategies continued

07 Retail Strategies continued - Retailing Strategies...

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Retailing Strategies Retailing strategies - cool, low price fashion (see retail positioning) - see slides/takenote, lecture too fast Retailing dynamics - “the wheel of retailing” o 1. Outlet starts with: low price, low margins, low status o 2. Outlet now has: higher price, higher margins, higher status o 3. Outlet now has: still higher prices, still higher margins, still higher status o 4. New form of outlet enters retailing environment with characteristics of the first step (wheel turns back to step 1) new form out outlet can enter because the “white space” appears again that was originally taken up by store in step one - i.e. the case of the wholesale/warehouse clubs: produce meat etc. WalMart: the company we love to hate? - sales last year: $359 billion - 1.5 million employees o 47% turnover rate (only 47% return each year), however new people continue to work there every year, must be the best alternative with low turnover rate, they have to find many employees every year just to stay even
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This note was uploaded on 02/19/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell University (Engineering School).

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07 Retail Strategies continued - Retailing Strategies...

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