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Distribution (place) decisions.pptx - To be successful…...

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Unit: 3.3 Decision making to improve marketing performanceSub unit: 3.3.4 Making Marketing Decisions: using the marketing mixTitle:Distribution (place) decisionsLearning Objective:To analysethe value of brandingSOLOlevelOneManyRelateExtendSuccessCriteriaIdentifytheelements of themarketing mixTheinfluencesonand effects ofchanges in theelements of themarketing mixTo analysethevalue ofdistributionTo applyyourknowledge to aexam questionTo be successful…
Specification: 3.3.4 Making MarketingDecisions: using the marketing mix
Main Objective of DistributionTo make products available in the right place at the right time in the right quantitiesA distribution channel moves a product through the stages from production to finalconsumptionWhat influences distribution:Scope/scale: eg: an international business may need a complex distribution channelscompared to a one retail outletNature of product: some products are not suitable for certain channelsControl over promotion and pricing: A business such as a supplier may opt to use their ownwebsite or retail chain as they have more controlExpectation of customers: will customers now expect they can access the product via multiplechannels.
Distribution Channels Can Have VariousStagesProducerProducerProducerWholesalerDistributors/ AgentsRetailerCustomerCustomerCustomerEach party in a distribution channel is called an“intermediary”

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Term
Spring
Professor
N/A
Tags
Marketing, producer

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