Price P.pptx - To be successful… Unit: 3.3 Decision making...

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Unit: 3.3 Decision making to improve marketing performanceSub unit: 3.3.4 Making Marketing Decisions: using the marketing mixTitle: PriceLearning Objective: ToIdentifythe elements of the marketing mixSOLOlevelOneManyRelateExtendSuccessCriteriaIdentifytheelements of themarketing mixTheinfluencesonand effects ofchanges in theelements of themarketing mixTo analysePricingdecisionsshould includepenetrationand priceskimming.To applyyourknowledge to aexam questionTo be successful…
Knowledge Check Questions1.What are the stages of the product life cycle?2.Why does profitability increase in the maturity phase of theproduct’s life cycle?3.What are extension strategies?4.How does the promotion of a product change during its life cycle?

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Term
Spring
Professor
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