Music2go report - Abraham D Wreah National American University Music2Go New product Launch Report Price Name Retail price Retail margin Wholesale price

Music2go report - Abraham D Wreah National American...

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Abraham D. Wreah National American University Music2Go New product Launch Report 4/12/15 Price: Name This period decision Range Retail price 70 20-80 Retail margin 35 30-40 Wholesale price 45-50 - Unit cost 30.00 - Unit margin 15.00 - Advertising: Advertising Budget is 15,000,000 Allocating the spending among advertising channels: Name % $ Prev % TV 50 7,500,000 - Newspapers 15 2,250,000 - Magazines 20 3,000,000 - Radio 15 2,250,000 - Total 100 15,000,000 - Sales Promotion (advertising) is 8,000,000 Allocating the spending among promotional channels Name % $ Prev % Trade shows 17 1,360,000 - Salesforce training 17 1,360,000 - Premiums (gifts) 17 1,360,000 - Website 17 1,360,000 - Pt-of-purchase displays 17 1,360,000 - Rebates 15 1,200,000 - Totals 100 8,000,000 -
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