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Unformatted text preview: join in a relationship with Toys R Us. Another barrier was space; Toys R Us would not be able to open large stores in big cities. Lastly, Toys R Us operated very differently than most stores in Japan; it had low-service which was very different for Japan. This was a cultural entry barrier. 2. Toys R Us decided to partner up with McDonald’s Japan which had already penetrated the Japanese market and had been very successful and was firmly established in Japan. By partnering up with them, they were able to use their market knowledge and research skills as well as the communications lines to target groups of children and families....
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This note was uploaded on 04/16/2008 for the course MSC 415 taught by Professor Kirca during the Spring '08 term at Michigan State University.
- Spring '08