Team Carrabbas India_Business Plan

Team Carrabbas India_Business Plan - Shair Horton VP...

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Shair Horton, VP Operations Barry Nicholson, VP Marketing Jimmy Whitehead, VP Finance Bloomin’ Brands International 2202 North West Shore Boulevard, Suite 500 Tampa, Florida, U.S. 33607 Prepared: 07/31/2015 Mumbai, Maharashtra India
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Carrabba’s Bar & Grill Business Plan 2015 Contents Business Plan template .................................................................................. 1 Using this template ........................................................................................ 2 Business Plan Summary ................................................................................. 4 The Business .............................................................................................................. 4 The Market ................................................................................................................. 4 The Future ................................................................................................................. 4 The Finances .............................................................................................................. 5 The Business ................................................................................................. 5 Business details ......................................................................................................... 5 Registration details .................................................................................................... 5 Business premises ..................................................................................................... 5 Organisation chart ..................................................................................................... 5 Management & ownership ......................................................................................... 6 Key personnel ............................................................................................................ 6 Products/services ....................................................................................................... 8 Innovation .................................................................................................................. 8 Insurance ................................................................................................................... 8 Risk management ...................................................................................................... 9 Legal considerations .................................................................................................. 9 Operations ................................................................................................................. 9 Sustainability plan ................................................................................................... 11 The Market .................................................................................................. 12 Market research ....................................................................................................... 12 Market targets ......................................................................................................... 12 Environmental/industry analysis .............................................................................. 12 Your customers ........................................................................................................ 12 S.W.O.T. analysis ...................................................................................................... 13 Your competitors ...................................................................................................... 14 Advertising & sales .................................................................................................. 15 The Future ................................................................................................... 17 Vision statement ...................................................................................................... 17 Mission statement .................................................................................................... 17 Goals/objectives ....................................................................................................... 17 Action plan ............................................................................................................... 17 The Finances ................................................................................................ 18 Key objectives & financial review ............................................................................. 18 Assumptions ............................................................................................................ 18 Start-up costs for [YEAR] ......................................................................................... 19 Balance sheet forecast ............................................................................................ 20 Profit and loss forecast ............................................................................................. 21 Expected cash flow .................................................................................................. 22 Break-even analysis ................................................................................................. 23 Supporting documentation ........................................................................... 24 Page 2
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Carrabba’s Bar & Grill Business Plan 2015 Business Plan Summary The Business Business name: Carrabba’s Italian Grill Business structure: Company-owned Restaurant Business location: Mumbai, Maharashtra India Date established: 04/01/2017 Business owner(s): Bloomin’ Brands International Relevant owner experience: In 1980’s, four friends who were all veterans of the hospitality industry forned Bloomin Brands, is one of the world’s largest casual dining companies with approximately 95,000 team members and more than 1500 restaurants in 48 states, Puerto Rico, Guam and 21 countries. Bloomin Brand consists of Outback Steakhouse, Bonefish Grill, Fleming Steakhouse, and Carrabba’s. Products/services: A casual full-service Italian dining experience offering lunch, dinner and a happy hour. Indian locations will offer pasta, pizza and traditional Italian dishes with contemporary and regional “flare” featuring chicken, fish and seafood. The Market Target market: Carrabba’s will seek to target a growing business and middle class shoppers, business people and hotel patrons in Mumbai, Maharashtra, India. Marketing strategy: Located in the Taj Mahal Palace Hotel, Carrabba’s offers authentic Italian dining—it’s fire-grilled meat dishes, Roman-style pizza and wine selection are key sources of differentiation The Future Vision statement: As Carrabba’s becomes a success in Mumbai, we are hoping that this success spread throughout others Southern India’s cities and in all of the Taj Mahal Palace resorts, Goals/objectives : Carrabba’s goal is to provide Mumbai area with authenic homemade meals that draws on the rich of American-Italian recipes.
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