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Running head: ETHICS AND CREDIBILITY IN BUSINESS COMMUNICATION1Ethics and Credibility in Business CommunicationApril McCrearyCOM 295September 1, 2015KAI HINTZE
ETHICS AND CREDIBILITY IN BUSINESS COMMUNICATION2Ethics and Credibility in Business CommunicationA business’s communication to the public is key to keeping the credibility good. A good company will publicize the events that happen within each month or year. Blue Bell ice cream just had to recall all of their products because of the deadly listeria that was in the product. Blue Bell PlanThe 108 year-old company had to recall all products in April of 2015. They found a deadly virus called listeria. “Blue Bell’s initial plans call for re-entering 15 of the 23 states whereit sold ice cream before the recall” (Newman, 2015, ). They are trying to build up most of the support in their home state of Texas. Blue Bell had an ethical obligation to take all their products off the shelves when the people originally got sick and then the two people died. Now their obligation is to making sure that every product they produce and put on the shelves is clean and healthy for the consumer. CommunicationThe company is working very hard to calm the public’s nerves. They are allowing the public health companies test their products and each individual product that goes out is tested. The president of the company said, “Over the past several months we have been working to