An arguer employs an argument to try to set up a perspective by providing evidence to back it(Groarke &Christophe, 2008, p.10(4). These arguments are rooted in a system of belief. In theadvertisement, 2014 Canadian attack ads against Justin Trudeau, the arguer is Justin Trudeau who seeks toattract a few individuals or groups of people to support his stand on three major issues affectingCanada back then in 2013 and 2014. Justin Trudeau uses his own personal views and reflectionsthat he wishes would change many of his listeners or audience’s world view. As it is deeply heldbeliefs may influence one’s arguments in ways that are evident in the assumptions behind ourreasoning and the consequences that follow it. In this case consider the following excerpts fromthe famousLiberal Party of Canada LeaderJustin Trudeauwhich appeared as an advertisementon 15 march 2014 on critical issues such as marijuana, Canada’s economy and terrorism. Inarguing in support of marijuana, Justin states directly the following in making his stand clear(Canadian attack ads against Justin Trudeau,00:50-00:56):“I am actually not in favor of decriminalizing cannabis I am in favor of legalizing it”In general, arguers construct arguments in order to persuade an audience. They are the officialopposition in a debate(Groarke &Christophe, 2008, p.14(1). In the advertisement on theLiberalParty of Canada LeaderJustin Trudeau, he acts as the arguer and his audience would be thesociety including the media as he develops his argument on the sensitive topics as he even goesto the streets to address a few gatherings on the issue on marijuana and his position on legalizingit.The discursive exchange between proponents and opponents of specific points of view hastraditionally been a key dynamic in history(Groarke &Christophe, 2008, p.22(5). It is veryobvious the media and a majority of the society does not agree with the “irrational” statements
