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20BSP2498_SIP report (2).docx - A REPORT ON A STUDY ON CRM,...

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1A REPORTONA STUDY ON CRM, ROLE OF E-COMMERCE AND RELATED MARKETINGSTRATEGIES WITH RESPECT TO MAGNIK INDIABySreya Satpathy(20BSP2498)
A STUDY ON CRM, ROLE OF E-COMMERCE AND RELATED MARKETINGSTRATEGIES WITH RESPECT TO MAGNIK INDIA.BySreya Satpathy (20BSP2498)Magnik IndiaA report submitted in partial fulfilment of the requirements of PGPM ProgramofIBS Mumbai.Date of submission: 24rth MayFacultyGuide:Amarjeet Patpatia (Dean & Placement Coordinator, IBS Mumbai)CompanyGuide:Mr Sameer Rai (Marketing Manager, Magnik India)
ng strategies with respect to Magnik India” assigned at Magnik India has been prepared by Ms Sreya Satpathy (Enrollment No 2are solely based on my finding and research which is executed in the timeline ofAUTHORIZATIONDate: 24 May 2021TO WHOMSOEVER IT MAY CONCERNthirteen weeks. All the contents present in the report are a detailed expression of the same.
4ACKNOWLEDGEMENTI express my heartfelt gratitude to the management ofMagnik Indiafor providing me thisfantastic opportunity as a part of my Summer Internship Programme to have a glimpse ofthe Corporate World.I take this opportunity to thankMr Amarjeet Patpatia (Dean & Placement Coordinator,IBS Mumbai)who has always been there to support me despite of the busy schedule andanswer all my queries when in times of distress and did constant supervision for providingnecessary feedbacks which helped me steer in the right direction. He has been a constantmotivator and a good mentor who not only helped with the SIP tasks & reports but alsohelped us built our interpersonal and communication skills.The program has been a great learning experience and I would like to thankMr Sameer Rai(Senior Marketing Manager, Magnik India)for assigning the project and helping me inevery step possible. His valuable contribution and guidance have certainly beenindispensable for my project work. I would also want to thank all the other employeesresponsible and helped me for making this project successful.Last but not least, I feel indebted to every person associated directly or indirectly in thesuccessful completion of this project.Signature(Faculty Guide)
Table of ContentsPART 1Authorization3Acknowledgement4ExecutiveSummary7I.IntroductionNewspaper and Magazine Industry in India10HowCOVIDimpactedNewspaper &MagazineIndustry11II.About MAGNIK INDIAMissionandVision12ProductPortfolio12Name of products13III.SWOT Analysis15IV.Porters five forces16V.Pestle Analysis19VI.Progress of the project21VII.Terminologies23VIII.Market Segmentation25PART 2IX.New Product Development28ProductDetails29TargetCustomers30CompetitiveAnalysis32
MarketingMix34MarketingStrategies36X.Learnings and Roles37XI.Limitations37XII.Conclusion38XIII.Recommendations38XIV.References39
EXECUTIVE SUMMARYStudent NameSreya SatpathyEnrolment No.20BSP2498Organization’s nameMagnik IndiaOrganization AddressC56/12sector62NoidaOrganization SectorNewspaper and Magazine IndustryTitle of the SIP Report:

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Term
Summer
Professor
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Tags
Marketing, MAGNIK INDIA

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