CDT - Theory Review Sheet 1 Name of Theory-Cognitive...

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Theory Review Sheet 1. Name of Theory: -Cognitive Dissonance Theory (CDT)- 2. Key originator(s) (author) of theory: Based in the research done by Leon Festinger. 3. Key Assumptions: a.) Human beings desire consistency in their beliefs, attitudes and behaviors. b.) Dissonance is created by physiological inconsistencies (rather than logical) c.) Dissonance is aversive state that drives people to action. d.) Dissonance motivates efforts to achieve consonance. 4. a.) Magnitude of Dissonance- i.) quantitative number of discomfort felt (1)-influencing factors (a) degree of importance of the issue-how significant the issue it (“if someone in a band is really practicing to sound better and another person doesn’t poractice at all (and sucks too), the persons perspective of importance is dissonant”) (i.) dissonance ratio-the amount of dissonant perception relative to the amount of constant perception (“We spend so much time arguing, we never have any fun”) (ii.) Rational to Justify the inconsistency (“If I have valid reasons, I
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This note was uploaded on 04/17/2008 for the course COMMUNICAT Perspectiv taught by Professor Nancybrule during the Spring '08 term at Bethel MN.

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CDT - Theory Review Sheet 1 Name of Theory-Cognitive...

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