#30395 Apple Inc. - Apple Inc Business Strategy Assignment...

  • Full Sail University
  • ECO 202
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  • amingos18
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Apple Inc. Business Strategy Assignment Date 3374 words Name Institution
2 Table of Contents Introduction ................................................................................................................................ 2 Apple’s Background ................................................................................................................... 3 Task 1: Strategic Planning .......................................................................................................... 3 1.1 Apple’s vision, mission, objectives, goals, core competencies ........................................ 3 1.2 issues involved in strategic planning ................................................................................ 5 Evaluation ........................................................................................................................... 6 Coordination ....................................................................................................................... 6 1.3 planning techniques that organisations can employ ......................................................... 6 BCG Matrix ........................................................................................................................ 6 Space matrix ....................................................................................................................... 7 Quantitative Strategic Planning Matrix (QSPM) ................................................................ 7 Chain value analysis ........................................................................................................... 7 Task 2: Formulating strategy ...................................................................................................... 7 2.1 Internal audit using Porter’s five analysis ........................................................................ 7 Threats of new entrants ....................................................................................................... 7 Bargaining Power of suppliers ............................................................................................ 8 Bargaining power of buyers ................................................................................................ 8 Threats of substitute products ............................................................................................. 8 Rivalry in the industry ........................................................................................................ 8 2.2 PESTEL analysis .............................................................................................................. 8 Political and legal factors .................................................................................................... 8 Environmental factors ......................................................................................................... 9 Social factors ....................................................................................................................... 9 Technological factors .......................................................................................................... 9 Economic environment ....................................................................................................... 9 2.3 importance of stakeholder’s analysis ................................................................................ 9 Task 3: Approaches to Strategy Formulation ............................................................................. 9 3.1 possible alternative future strategies of Apple .................................................................. 9 Market penetration ............................................................................................................ 10 Product development ........................................................................................................ 10 Market development ......................................................................................................... 10 Diversification .................................................................................................................. 10 3.2 Appropriate future strategy for Apple ............................................................................. 11 Task 4: Strategy Implementation .............................................................................................. 12
3 4.1 roles of those implementing the strategy ........................................................................ 12 Corporate level .................................................................................................................. 12 Technical managers ........................................................................................................... 12 Project team members ....................................................................................................... 12 4.2 Resources required to implement Mac product line extension ...................................... 13 Finance .............................................................................................................................. 13 Human resources ............................................................................................................... 13 Materials and technology .................................................................................................. 13 Time .................................................................................................................................. 13 4.2 targets and timescales ..................................................................................................... 14 Gantt chart ............................................................................................................................ 14 References ................................................................................................................................ 16
4 Introduction Computer and technology industry has the most competitive environment; organizations need to have effective business strategies so that they can maintain their sustainability in the market. Thus, organization's key to success is an effective business strategy that not only solve current issues, but also other problems and challenges that may occur in the future. This paper will highlight and analyse key features relating to Apple Inc. and the effect they have on the organization. The paper will clearly examine the key strategies involved in the planning process of the organization in line with the organizational goals. On this light, the vision, mission, objective, and core competencies and capabilities of Apple will be highlighted and analysed. Additionally, issues associated with their strategic planning will be analysed, and solutions to the issues provided using planning techniques. The paper will also carry out an internal analysis of Apple to determine the strength and weaknesses. External analysis of the company will be conducted using PESTEL analysis to identify the prevailing opportunities and threats. The paper will also analyse possible future strategies to be employed by Apple relating to limited growth, substantive growth, and retrenchment. Finally, the strategy implementation will be analysed giving reference to key roles and responsibilities of those implementing the strategies on different levels of the organization. Additionally, resources to implement the strategies will be put under the microscope.

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