January 28 - January 28 Watched a Coca-Cola commercial from...

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January 28 Watched a Coca-Cola commercial from the SuperBowl 2014 USA doesn’t have an official language Culture Ways of thinking that is learned and shared Passed down Traditions: Weddings (wedding ring, white dress), Holidays, Sports team Ethnocentrism Assumption that one’s own way of life is superior to all others China consumes dog and that wouldn’t be acceptable here The Pledge of Alliance (in grade school we are taught that America is the best) Consumer Society Consumption is a mass phenomenon among people We like to have the lasts stuff such as fashion, electronics To be accepted by others we like to have nice things, we feel accepted Material Any physical object that we give social meaning A car, house, Designer clothes, Nike shorts (almost like an unwritten uniform) Nonmaterial Shared sets of meanings (ideas/beliefs) How we think religiously Symbols Anything that meaningfully represents something else
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