BUAD Study guide - BUAD Study guide Forecasting Moving average model uses a certain number of past periods of data o Averages past data points o

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BUAD Study guide Forecasting : Moving average model- uses a certain number of past periods of data o Averages past data points o Set of data used moves forward in time o *write down formula, get examples off slides Weighted moving average model- uses a certain number of past periods of data o Averages past data points o Set of data used moves forward in time o Data is not weighted equally o *get formulas from slides Linear trend model: Simple Linear Regression- attempts to fit a straight line to set of data points o Uses least squares estimate to determine line (minimizes sum of squared deviations between points and line) o Uses equation Y= a + bX where Y is the dependent variable, X in the independent variable, a is the Y-intercept, b is the slope o *look at example in slide Measures of error in forecasting-MAD and BIAS get from slide Marketing : process of planning and executing the conception, pricing, promotion, and distribution of goods and services to facilitate exchanges that satisfy individual and organizations objectives Marketing mix (4 Ps of marketing) o Price- what customer pays or offers in exchange for the product, always receive revenue Must be directly related to the product value, the more the value the high the price and vice versa o Product –service, concept, person, what u are selling, benefits, need satisfaction, enhances value o Promotion – consists of paid advertising, personal selling, public relations,
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This note was uploaded on 04/17/2008 for the course BUAD 110 taught by Professor Kydd during the Fall '07 term at University of Delaware.

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BUAD Study guide - BUAD Study guide Forecasting Moving average model uses a certain number of past periods of data o Averages past data points o

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