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Unformatted text preview: • Uses tactics to create fear of humiliation • Installment plans 2. The Consumerist Ethos • Rebellion of earlier values • Value of self restraint; control self, control impulses • People put emphasis on what you consumed • How well could you provide for your family • New generation not buying that luxury is corrupt • Liberating era for working class women • Generational divide by consumerist ethos 3. Consumerism and Economic Prosperity • Manufacturing output increases considerably • Automobiles affects economy greatly III. The Rise of Mass Culture: 1. The New Electronic Media • Film and Radio makes entertainment massive! • 1923- 500 radio stations • 1927- NBC formed •...
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This note was uploaded on 04/16/2008 for the course HIST 17b taught by Professor Ettinger during the Fall '07 term at CSU Sacramento.
- Fall '07