Aswath DamodaranIntuition Behind Present ValueThere are three reasons why a dollar tomorrow is worth less than a dollartoday•Individuals prefer present consumption to future consumption. To induce peopleto give up present consumption you have to offer them more in the future.•When there is monetary inflation, the value of currency decreases over time.The greater the inflation, the greater the difference in value between a dollartoday and a dollar tomorrow.•If there is any uncertainty (risk)associated with the cash flow in the future, theless that cash flow will be valued.Other things remaining equal, the value of cash flows in future time periodswill decrease as•the preference for current consumption increases.•expected inflation increases.•the uncertainty in the cash flow increases.