Best Buy Study Case Analysis - Running Head BEST BUY STUDY...

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Running Head: BEST BUY STUDY CASE ANALYSIS 1 Best Buy Study Case Analysis Name of Student Institution of Affiliation
BEST BUY STUDY CASE ANALYSIS 2 Best Buy Study Case Analysis Abstract Best Buy Co. Inc. the large multinational corporation electronic consumer retailer. The company is dedicated to selling electronic appliances, software and entertainment devices such as music and movies. The company has more than a hundred thousand employees in the United States and outside its territories on permanent engagement. Best Buy Co. Inc. had more than sixty stores in Canada alone by 2002 and many more in China. However, it is the company’s role in creating a safe environment free of electronic waste that makes it stand out apart from being the largest electronic specialty retailer in the United States. The company’s customer-centered approach has earned it a name as one of the most socio-friendly retail stores in the world. Best Buy Co. Inc has rolled out various initiatives such as helping customers fix problems with their electronic devices and educating them on the most energy efficient ways of using the electronic devices.
BEST BUY STUDY CASE ANALYSIS 3 Background information Best Buy Inc is a multinational and multichannel worldwide retailer of electronic products and related products with its headquarters in Minnesota, USA. Apart from selling a variety of electronic accessories at its stores, Best Buy Inc, offers technical support services to its customers such as repair and installation of the electronic gadgets under the Geek Squad brand (Amendola, 2014). The company deals with electronic gadgets such as mobile devices, computers and office equipment to domestic electronic products such as television and refrigerators. According to Amandola (2014), the company operates under domestic and international segments. The domestic segment comprises of its trade activities within the United States of America while international trade activities includes involves its trade activities outside the territories of the United States. Best Buy conducts its activities in three ways; via e- commerce, retail stores and operating call centers (Amandola, 2014). The company operates in different locations using a variety of names such as Magnolia Video Audio, Geek Squad brand, Future Shop, Five Star and others, depending on the type of services offered or products sold the store. Corporate governance Best Buy Co.Inc CEO is Hubert Jolly with over a hundred thousand employees all-over the world (Prindle, n.d). Of its employees, one hundred and sixty thousand are located at its retail stores in United States with the rest located in Canada and China. The company generates over $ 36 billion in terms of profit annually with an estimated expenditure of over $100 million for energy (Prindle, n.d).
BEST BUY STUDY CASE ANALYSIS 4 Case Study In this case study analysis of Best Buy Co. Inc., the paper tries to analyze the appropriate marketing strategies implemented by the company to retain its market share as a global leader in electronic specialty branded retail stores.

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