MGT401_Individual Project_KFC_11104079_Main Body - Table of Contents 1 Introduction 2 2 External analysis of KFC 3 2.1 Macro environment 3 2.1.1 PEST

MGT401_Individual Project_KFC_11104079_Main Body - Table of...

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Page 1 of 15 Table of Contents 1. Introduction ................................................................................................................................. 2 2. External analysis of KFC ............................................................................................................. 3 2.1. Macro environment .............................................................................................................. 3 2.1.1 PEST Analysis ................................................................................................................ 4 2.2. Porters 5 forces Model Analysis on KFC ............................................................................. 5 3. Internal analysis: .......................................................................................................................... 7 3.1. Core Competency of KFC .................................................................................................... 8 3.2. SWOT Analysis of KFC ....................................................................................................... 8 4. Competitive Strategies and Implementation .............................................................................. 11 4.1. Corporate Strategy .............................................................................................................. 11 4.2. Implementation Strategy .................................................................................................... 11 4.3. CSR Policy ......................................................................................................................... 12 5. Recommendation and Future Challenges .................................................................................. 13 6. Conclusion ................................................................................................................................. 14 References ..................................................................................................................................... 15
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