CAS 100C –Assignment 1 Part 1: 1. Demographics is the first of the three levels of influence. Robert Kennedy had to particularly be concerned with the heterogeneity, composition, and voluntary basis of his audience. Since the audience was mixed, mostly African American (Robert Kennedy), he wanted to make sure he didn’t offend anyone with anything he said. He also wanted to make sure that he expressed how MLK’s death was such a big loss for the country. With a crowed that formed on a voluntary basis, Kennedy had to make sure he kept the audience’s attention, motivate them, and stayed connected with them through his entire speech. Kennedy gave his speech in a poor area in Indianapolis (Robert Kennedy). The viewers came to hear a presidential candidate speak, but instead, received news that changed their lives. Culture is the second level of influence. Kennedy’s audience mainly had self- interest and personal interest, as well as prior understanding. Self and personal interest was seen since no riots developed after the end of the speech. Even though the audience doesn’t know about Dr. King’s death, they are aware of the type of person he is and they understand his positive influence on America. The audience, being mostly black, had interest in knowing and hearing more about a person that was vital to change between races in America. They wanted to hear more about how Dr. King’s death would change the way America would move forward. The audience wanted equality and wanted Dr. Kings works of equality to continue. Keeping this in mind, Kennedy used a lot of pathos.
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