PLSC 220 study guide - Chapter 5 Public opinion Core...

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Chapter 5: Public opinion Core beliefs: individuals’ views about the fundamental nature of human beings, society, the economy, and the role of the government, taken together, they comprise the political culture. Political attitudes: individuals’ views and preferences about public policies, political parties, candidates, governmental institutions, and public officials Public opinion: the aggregated political attitudes of ordinary people as revealed by surveys. Sample survey: an interview study asking how questions of a set of people who are chosen as representative of the whole population Random sampling: the selection of survey respondents by chance, with equal probability of being selected, to ensure their representatives of the whole population Challenges of Political Polling: issues of wording, issues of intensity and timing, issues of sampling Political socialization: the process by which individuals come to have certain cores beliefs and political attitudes Agents of socialization: those institutions and individuals that shape the core beliefs and attitudes of people; family, school, churches How and why people’s political attitudes differ -race and ethnicity -social class -region -education -gender -age -religion -party Political ideology: a system of interrelated and covertly organized political beliefs and attitudes Collective public opinion: the political attitudes of the public as a whole, expressed as averages, percentages, or other summaries of many individuals’ opinions
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