EXECUTIVESUMMARYNatureCare Products is based in Brisbane, Queensland Australia. It commencedbusiness in 1996, manufacturing and retailing eco-friendly, high quality beauty skincare products. NatureCare wish increasing the range of retails outlets andencompass more the Australian market.
MARKETINGOBJECTIVESa)Increase the number of people who make a purchase while visiting the onlinestore by 20%.b)Increase the number of retail outlets selling NatureCare Products by 150.c)To increase product awareness amongst the target market by 20%.d)To increase market share to 15%.e)To expand into at least one international market.f)To identify new products and new markets.g)To attain annual growth of at least 10% over the next three years.
MARKETING BUDGET–NatureCare Products has identified the below as their marketing objective. Toachieve the same, appropriate marketing strategies need to be developedwithin the budget of $150,000. The breakdown of the budget is as follows:❑