ASSESSMENT ANSWER BOOKLET Full Name Student IDNCCSTerm5Year2021 Unit Name Develop a marketing plan Unit CodeBSBMKG609Due Date28/10/2021Date Submitted Trainer NameRajan Mehra Student Declaration By submitting this assessment, I acknowledge and agree that: •I declare that this assessment has been completed by me and is my ownwork •This assessment is submitted in accordance with the NCCS Regulations and AssessmentPolicy.I also understand the serious nature of academicdishonesty (such as plagiarism) and the penalties attached to being found guilty of committing such offences. •No part of this assessment has been copied from any other sourcewithout acknowledgement of thesource. •No part of this assessment has been written by any other person, except tothe extent of collaboration and/or group work as defined in theassessment. •A copy of the original assessment is retained by me and that I may be requiredto submit the original assessment to the trainer uponrequest. •I am aware of my appealrights. Student Name Date BSBMKG609 Develop a marketing plan Assessment Answer Booklet-Task2 Assessment Answer Booklet– BSBMKG609 Develop a marketing plan Task 2: Marketing plan research project
Briefing Report Introduction NatureCare is Australia's skin care products that was established and based in Brisbane, Queensland from 1996. The business has its purpose to cater for a growing demand for eco-friendly and natural skin care products. NatureCare Products’ current Strategic Plan identifies that its vision is to be a market leader for providing high quality, sustainable skin care products. Its organisational objectives are to: •Tobe a high performing profitablebusiness •Tobe a leader and innovator in natural, eco-friendlycosmetics •Toattract, engage and develop the beststaff Market overview Trends and development in the cosmetics industry include: With the arrival of newtechnology,the skin care and cosmetic industry has also changed in trends and development. In 2019, there is a significant growth in thenumber of demand in skin care products that are transparent with their ingredients and processes. Customers also nowadays are leaning towards more eco-friendly,natural, and sustainable products than theother,because it is not only good for the skin, but also for theenvironment. Luxury brands also already started to sell more and more organic products which should be followed by the other small or start-up businesses for not being left behind and lose in the competition. Globally, The skin care segment is expected to dominate, with a 30.9 percent share of the global natural and organic personal care products market by 2024. Hair care is next in line. The popularity of online shopping will likely be a major contributor to the significant growth predicted over the forecast period.
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