7BUS2002 Ass 3.docx - 7BUS2002 Business Research Method...

7BUS2002
Business Research Method
Assessment 3

Introduction 70
Digital marketing has an exceptional impact on interactions, the working, shopping and living
of people. In order to optimise brand visibility and effect, organisations must now be strong
in using the digital environment. Marketing may be the main business of the company, as it
affects profitability and sales directly. More brand loyalty and online marketing also offer
digital marketing advantages. The research focuses on analysing the impact of digital
marketing on firm profitability.
Significance of the research 70
Research background 70
The digital revolution significantly affected advertising and marketing. Data tracking allows
for the assessment of the customer life cycle to promote market segmentation and marketing
techniques ( Grandhi, et. al., 2020 ). Digital marketing was one of the most significant
marketing devices presently in order to develop the appropriate corporate plan and ROI in the
advertising industry. The main benefit of digital marketing is the cost-efficiency and
measurability of a focused audience.
Aim and objectives 50
Research question 50
The research questions of the research are as follows-
 What is the need and importance of digital marketing?
 How digital marketing contributes to the growth of business?
 What is the impact of Digital Marketing on the profitability of businesses?
Literature review 800
The need and importance of digital marketing
As per the view of Purwanti, (2021), Digital advertising tools and strategies help
entrepreneurs analyse their competitiveness and possibilities for business growth. In this
digital age, more individuals are online to find and buy items at home. This rise of the
Internet has pushed organisations to examine how their web design business can flourish. The
financial performance for Web marketing enables customised campaigns to attract essentially

the same target. A campaign is capable of monitoring certain goals and improves effective
data scale and optimisation.
According to Niculescu, et. al., (2019), Digital marketing is increased and enabled it with
larger businesses worldwide in the marketing sector of small and medium-sized firms. For
example, Facebook advertising, such as 'improved posts,' has a cost of printing and might be