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2011-12-141Business StrategyContent•Types of strategy• SWOT•Decision making to meet objectives•Decision trees•Corporate plans•Contingency planning
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2011-12-142Strategy•A strategy is the businesses long term plan•Strategies help businesses achieve their aims and objectives Devising strategies•Devising a strategy depends on a number of ftfactors:–The number of markets they will compete in–If it will be UK only or international–The products and services that the business offers