Key terms - Key terms Chapter 9 1 market segmentation 2...

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Key terms Chapter 9 1. market segmentation 2. market segments 3. product differentiation 4. market-product grid 5. customer relationship management (CRM) 6. mass customization 7. build-to-order (BTO) 8. synergy 9. cannibalization 10. usage rate 11. frequency marketing 12. 80/20 rule 13. product positioning 14. perceptual map Chapter 10 1. product 2. product line 3. product item 4. stock keeping unit (SKU) 5. product mix 6. consumer goods 7. business goods (B2B goods industrial goods, organizational goods) 8. nondurable goods 9. durable goods 10. services 11. idle production capacity 12. convenience goods 13. shopping goods 14. specialty goods 15. unsought goods 16. derived demand 17. production goods 18. support goods 19. installations 20. accessory equipment 21. supplies 22. services 23. profit organizations vs. non-profit 24. continuous innovation 25. dynamic innovation 26. discontinuous innovation 27. new-product process 28. time to market (TtM)
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Unformatted text preview: 29. parallel development 30. fast prototyping Chapter 11 1. product life cycle 2. primary demand 3. selective demand 4. skimming strategy 5. penetration strategy 6. repeat purchasers 7. deletion 8. harvesting 9. generalized life cycle 10. high-learning product 11. low-learning product 12. fad product 13. fashion product 14. diffusion of innovation 15. trading up 16. trading down 17. downsizing 18. branding 19. brand name 20. brand personality 21. brand equity 22. brand licensing 23. multiproduct branding strategy 24. line extension 25. subbranding 26. brand extension 27. co-branding strategy 28. multibranding strategy 29. fighting brands 30. private branding (private labeling or reseller branding) 31. mixed branding 32. packaging 33. label 34. capacity management 35. off-peak pricing...
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  • Summer '07
  • Marketing, Brand, Multiproduct branding strategy, goods industrial goods

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