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Unformatted text preview: a philanthropist as well as sexy. A philanthropist is someone who has a desire or love for all of humanity. That is an outrageous thing to imply. The ad does not say how much of the proceeds will be given to these people in need. As well it does not say who these people are or where are they from. The target audience is women in their twenties. I can tell this by looking at the image on the ad; it is of a woman in womens clothing, as well as the words, Sex Kitten. Personally this ad does not have any effectiveness. I found it in a magazine and if I hadnt been looking specifically for something like it, I would have passed it up. Additionally I didnt know what a philanthropist was right off the back, I had to look it up. So, this word blown up in the middle of this ad was nothing but another word. I do have a feeling that this ad may work for young woman in their twenties who want or like to look sexy, based on what the woman in the ad is wearing....
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- Spring '08