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Unformatted text preview: when possible because they destroy goodwill. We use positive words instead to get the point across. Building goodwill is critical in the business world. By using the "you" viewpoint and replacing negative words with positive ones, we help to obtain goodwill. The last main point in business writing is to keep the writing brief by using simple sentences that make your point. In conclusion, business writing is a mix of different elements. These elements make it sound sincere and build goodwill while at the same time keeping it brief, concise, and to the point. Make writing sound conversational and professional to obtain the best results in the business world....
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This note was uploaded on 04/16/2008 for the course BA 105W taught by Professor Mohle during the Spring '08 term at CSU Fresno.
- Spring '08