Cadi key issue mem

Cadi key issue mem - Kyla Jameson, Henk Meijers, Elizabeth...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Kyla Jameson, Henk Meijers, Elizabeth Van Der Hoek, Ricky Mellor BUAD206 10/29/07 Cadillac Key Issue Memo Through out most of its existence, Cadillac has always brought to mind the idea of the best in luxury vehicles. They have won many awards and have had success across America. Yet, despite all this Cadillac has also been called, “the heartbreak of America”. It has had many problems stemming from an increase in foreign import vehicles and a lack of focus in their marketing campaigns. Cadillac’s biggest competition came in the form import vehicles. Cadillac traditionally make larger gas-guzzling cars, while many off their competitors, especially in Japan (Honda, Toyota, Nissan, etc.), put more effort into making smaller fuel efficient vehicles. In the 1950’s and 60’s this was not much of a problem for Cadillac. But when energy prices started to go up in the 70’s and 80’s the import manufacturers where in a prime positions to take advantage of the situation. The US market share began to be made
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/17/2008 for the course BUAD 206 taught by Professor Wiednar during the Fall '08 term at Dordt College.

Page1 / 2

Cadi key issue mem - Kyla Jameson, Henk Meijers, Elizabeth...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online