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1MARKETINGStudent’s NameInstitution AffiliationCourse I.DDate Due
MARKETINGIntroductionSkimming in price is an approach of changing the higher cost of a new commodity duringthe launch and decreasing the price as demand decreases. Skimming is a critical pricing approachfor a business in innovation when demand exceeds higher at first adoption. Finally, the cost isdeclined to follow the need of the product and attract customers that are price sensitive.According toSangodapo (2021),as the segment of customers is skimmed off, the organizationand company can attract some of the consumer's surplus by changing the higher price thecomponent is willing to pay, as elaborated below.Types of Products Would Price Skimming be most Appropriate.There are various approaches when fixing the price of new commodities in the market.When a company sets the highest price to a customer willing to pay but cannot afford to, but the

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Term
Summer
Professor
NoProfessor
Tags
Marketing, Pricing, Ali, Anwar

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