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Unformatted text preview: Comm 10 Lecture 8B 28/02/2008 12:04:00 Changes in the Radio 2. Style and Content Radios used to be about bringing entertaining stories (mysteries, comedies, dramas) to primarily recorded music and disc jockey talking Going from longer narrative and structured 15 minute program to 3-4 minute bits of music 3. Function From an in-house sit down immobile story teller to being a non-home mobile and take it with you Went from a prime-time medium to being a highly selective medium used for different purposes at different times Moving from collective to individual (typically in isolation from other people) People tend to listen to the radio when their driving to/from work/school Secondary medium: listening while youre doing something else Radio didnt die, by transforming itself it was still a strong and dynamic media that served peoples various needs and interests Contemporary Radio Based on format broadcasting : what you use to attract a selected audience throughout its entire schedule by following a certain format o Ex. Trying to go after the baby boomer generation, they might choose a classic format Narrow cast : going after a specific segment with the programming speaks the language and thus shaping your format from the audience Telecom Act of 1996 : o Revisited the 1934 act o Relaxed the limits of how many stations could be held by one owner o Consolidation: Consequently, there were many mergers of the radio stations around the country o Managed their programming from hundreds of miles away Decrease in localism: Stopped reflecting the characteristics of the local community Consolidation of pop culture: You would hear the same songs play all across the nation, smaller playlists , popular songs became more heavily rotated Homogenized: Less diversity and variety in content Closing of many pirated radio stations Amount of advertising time increased Internet o Space Stations have unlimited range, anyone with an internet connection can listen o Time Programs can be available over any time due to archiving...
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- Spring '08