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Unformatted text preview: Comm 10 Lecture 8B 28/02/2008 12:04:00 ← Changes in the Radio ← 2. Style and Content • Radios used to be about bringing entertaining stories (mysteries, comedies, dramas) to primarily recorded music and disc jockey talking • Going from longer narrative and structured 15 minute program to 3-4 minute bits of music ← 3. Function • From an in-house sit down immobile story teller to being a non-home mobile and take it with you • Went from a prime-time medium to being a highly selective medium used for different purposes at different times • Moving from collective to individual (typically in isolation from other people) • People tend to listen to the radio when their driving to/from work/school • Secondary medium: listening while you’re doing something else ← ← Radio didn’t die, by transforming itself it was still a strong and dynamic media that served peoples various needs and interests ← ← Contemporary Radio • Based on format broadcasting : what you use to attract a selected audience throughout its entire schedule by following a certain format o Ex. Trying to go after the baby boomer generation, they might choose a classic format • Narrow cast : going after a specific segment with the programming speaks the language and thus shaping your format from the audience • Telecom Act of 1996 : o Revisited the 1934 act o Relaxed the limits of how many stations could be held by one owner o Consolidation: Consequently, there were many mergers of the radio stations around the country o Managed their programming from hundreds of miles away Decrease in localism: Stopped reflecting the characteristics of the local community Consolidation of pop culture: You would hear the same songs play all across the nation, smaller playlists , popular songs became more heavily rotated Homogenized: Less diversity and variety in content Closing of many pirated radio stations Amount of advertising time increased • Internet o Space Stations have unlimited range, anyone with an internet connection can listen o Time Programs can be available over any time due to archiving...
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This note was uploaded on 04/17/2008 for the course COMM 10 taught by Professor Suman during the Spring '08 term at UCLA.
- Spring '08