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ENTREPRENEURSHIP 12 M5.docx - 7 P’s of Marketing and...

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WHAT I KNOW7 P’s of Marketing and BrandingENTREP_Q1_M5WHAT’S NEWPRODUCTAny goods or servicesthat is produced tomeet the consumers’wants, tastes andpreferences.POSITIONINGThe process used bymarketers to create an imagein the minds of a targetmarket.PLACEThe location where thebuyer and seller exchangegoods or services.PACKAGINGThe outsideappearance of aproduct and how it ispresented to thecustomers.PEOPLEThe team,the staff,theaudience and theadvertisers.PRICEThe value of money inexchange for a productor service.PROMOTIONThe complete set ofactivities,whichcommunicate theproduct, brand,or serviceto the user.7P’s OFMARKETINGMIXWHAT’S MORE1.b6.d11.c2.a7.b12.a3.c8.b13.b4.c9.d14.a5.c10.c15.c1. PRODUCT5. PROMOTION2. PLACE6. PEOPLE3. POSITIONING7. PACKAGING4. PRICE
B. MY IMAGINARY PRODUCT1. TARGET MARKETPeople of all ages but preferably the Generation Z or people aged 13-25 years old of any genderwith an income or allowance of at least PhP1,000.000 to PhP5,000.00.I choose to make GenZs as mytarget market because they are easy to target as they always hop on trends and because they grew upwith technology,which means that they often share their opinions about products on social media,where most people are on nowadays.’2. PRODUCTCHURROChurro is a deep-fried pastry treat in the form of sticks,curls or spirals that are

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Term
Winter
Professor
N/A
Tags
Marketing, Brand, Muringa Churro

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