Chapter3-ElectraVideoCase - Hayden Colson Luis Lainez Jieyi...

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Hayden Colson Luis Lainez Jieyi Lin Gabe Moss-Bolanos Chapter 3 – Electra Video Case 1. By using a contract manufacturer in Taiwan, Electra became able to introduce their products to the global market, easily exporting from Asia to Australia and the European Union, while importing their domestic demand and lowering manufacturing costs. 2. When Electra produces its bikes in Taiwan, the company must consider the different regulatory forces of each country it conducts business in. For instance, the contract manufacturer must adhere to all labor, production, and transportation laws in Taiwan. The company must also consider the speed regulations of bikes in America when deciding what to produce. 3. In addition to legal and regulatory force, the major forces that impact Electra (or any global

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