amazon.docx - Executive Summary Amazon.com is the largest...

Executive Summary
Amazon.com is the largest e-commerce shopping hub with products ranging from kids wear
to
home utensils and medical resources. A report will be provided strategic plan, technological
innovation, competitive strategy, strategic choice and strategic evaluation of Amazon.com. it
has been found that the organization though has achieved great sales but does not initiate
marketing campaign and event management.
Table of Contents
Executive Summary ................................................................................................................... 1
1.0 Introduction .......................................................................................................................... 2
2.0 Case Study of Amazon ......................................................................................................... 2
2.1 Amazon Database ........................................................................................................................ 3
2.2 Amazon Machine Learning ......................................................................................................... 4
2.3 Amazon’s Customer Relationship and Opportunities .................................................................. 4
2.4 Benefits of Using Amazon’s Technology .................................................................................... 5
2.5 Amazon marketing ...................................................................................................................... 5
2.6 Experiments and more experiments ............................................................................................ 5
2.7 From human to software-based ................................................................................................... 6
2.8 Human resource strategy ............................................................................................................. 6
2.9 Innovation ................................................................................................................................... 6
2.10 Digitization: Amazon’s competitive advantage ......................................................................... 6
2.11Strategic Choice ......................................................................................................................... 7
2.12 Future/ Potential Suggestions .................................................................................................... 7
3.0 Conclusion ........................................................................................................................... 8
REFERENCES ........................................................................................................................... 9
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1.0 Introduction
The business world keeps on changing due to various changes in the level of technology and
other crucial determining factors. These changes mandate the firms to modify their strategies
or create new ones to make them continue being operational and profitable in the market.
From start-ups and small businesses to large international businesses, we can all learn from
their focus on the customer, testing market opportunities made available by
digital technology and their focus on testing and analysis to improve results.
2.0 Case Study of Amazon
Amazon.com Inc. is the American electronic commerce company, which is popularly known
as Amazon (Rollins and Sandberg 2013). The organization has cloud services as well and is
headquartered in Seattle, Washington. In the United States, Amazon is the biggest internet-
based retailer (Klaus 2013). The organization was started initially as online bookstore and
later with product diversification, it expanded in United Kingdom, Germany, Canada, France,
Italy, Mexico, India, China, Japan, Brazil, Australia and Netherlands (Klaus 2013). In this
report, strategic choices that Amazon has taken will be discussed through internal and
external analysis, competitive strategy, strategic choice and strategy evaluation.
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2.1 Amazon Database
Amazon Relational Database Service (Amazon RDS) enables it to set up, operate, and scale a
relational database in the cloud. It provides cost-effective and variable-size capacity while
automating time management tasks such as hardware provisioning, database configuration,
tapping, and backup. It allows you to focus on your applications so you can give them the fast
performance, high availability, security and compatibility they need.
Amazon RDS is available in a wide variety of database institutions, optimized for memory,
performance, or I / O, and provides you with six familiar database machines to choose from,
including Amazon Aurora, PostgreSQL, MySQL, MariaDB, Oracle Database, and SQL
Server. You can use the AWS Database Migration Service to easily migrate or replicate your
existing Amazon RDS databases (Amazon,2015).