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Business School, UIBEBusiness ResearchFinal ExamDec. 10, 20211对外经济贸易大学20212022学年第一学期IUP 2021 Fall ClassBusiness ResearchStudent IDNameProfessorXiong WeiScore题号IIIIIITOTAL分值3101225得分NoticeThe exam time is 21:00-23:00 Beijing Time, Dec. 10, 2021.The exam is a business research design. The story background and the researchrequirement are included in this PDF exam file.The total score of the exam is 25 points, accounting for 25% of the final course assessment.When you finish the exam, please save theanswer sheetfile as “buz research exam-yourID.docx”, and send it to [email protected] with the mail subject “buzresearch exam-your ID” no later than 23:10 Beijing Time, Dec. 10, 2021.A Start-up Business of Drip Coffee in China MarketEdited from Nestle to further tap China market with new drip coffee - Chinadaily.com.cnChinese consumers' rising awareness of coffee varieties, their demand for beveragesmade of freshly ground beans, with an emphasis on convenience and low price, haveaccelerated the development of drip coffee products in the market.Global food and beverage producer Nestle unveiled its first drip coffee product inChina last year.Drip coffees, or small cones or cubes containing ground coffee that "hang by the ear",to use Chinese consumers' preferred phrase for them, allow fresh brews to dripthrough them when immersed in hot water in a mug.
Business School, UIBEBusiness ResearchFinal ExamDec. 10, 20212Nescafe's gold drip coffee series have launched two products in the emerging marketsegment. The hand-brew master drip coffee, in turn, has two kinds-dark roast andmedium roast, mixing coffee beans grown in Yunnan province with those fromColombia, Brazil and Ethiopia.

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