lecture 11

lecture 11 - PSC 1-3 Lecture 11 Page 1 of 5 Announcement:...

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PSC 1-3 Lecture 11 Page 1 of 5 Announcement: There was a reminder that there is a review session on November 8 th from 6:10-8 in Wellman 2. Previous Lecture: In the last lecture we finished talking about attachment theory. We also talked about human development through the stages of infancy until old age. We also talked about moral development and how it is formed. Finally, we started talking about social psychology and will finish that in this lecture. This Lecture: I. Social Psychology (continued) – It was founded by Milgram a. Norms are one of the issues of social psychology. i. This is what people are supposed to do, and how they are supposed to act. ii. Most of these are implicit. b. A role is a position that is regulated by some norm. i. People shift from role to role repeatedly throughout the day. ii. Different norms are used through different roles. iii. An example is gender: the male norm versus the female norm. c. Attitude is the belief about us or the world. i. There are implicit and explicit attitudes. 1. Sometimes there is conflict between the two. a. For example, when talking about prejudice people explicitly say “no” they are not prejudice, but implicitly it has a role. b. This can be confirmed by looking at the amygdala. 2. Implicit attitudes can predict long-term attitude. ii. Attitudes must be specific to predict specific behavior well. d. Cognitive dissonance – “Thinking battle” i. This is a battle between what we are thinking and what we are doing. ii. For example, you know smoking is bad, but you still do it. iii. It is hard to change behavior. So what happens? People change their attitude. 1. So people can either change their attitude or their behavior.
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PSC 1-3 Lecture 11 Page 2 of 5 e. Persuasion – This is trying to change an attitude about something. For example advertisements. i.
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lecture 11 - PSC 1-3 Lecture 11 Page 1 of 5 Announcement:...

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