week one soc essay - COMM235: Exam#2StudyGuide

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James Barnhart Sociology week one/ Applying the sociological perspectives SOC/100 Jennifer Moyer- Taylor 9/7/2015
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I am going to do my assignment on social networking sites. The main reason I am doing it on social media sites is because I am most familiar with social media and I feel really comfortable talking about them. (Functionalism) Because functionalism focuses on how media and technology contribute to the smooth functioning of society, a good place to begin understanding this perspective is to write a list of functions you perceive media and technology to perform. Your list might include the ability to find information on the internet, television’s entertainment value, or how advertising and product placement contribute to social norms. As you might guess, with nearly every U.S. household possessing a television, and the 250 billion hours of television watched annually by Americans, companies that wish to connect with consumers find television an irresistible platform to promote their goods and services (Nielsen 2012). Television advertising is a highly functional way to meet a market demographic where it lives. Sponsors can use the sophisticated data gathered by network and cable television companies regarding their viewers and target their advertising accordingly. Whether you are watching cartoons on Nick Jr. or a cooking show on Telemundo, chances are advertisers have a plan to reach you. And it certainly doesn’t stop with television. Commercial advertising precedes movies in
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