450disney - Jennifer Donaldson Competitive Profile Matrix Disney has many different competitors because they produce for five outlets A major competitor

450disney - Jennifer Donaldson Competitive Profile Matrix...

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Jennifer Donaldson Competitive Profile Matrix Disney has many different competitors because they produce for five outlets. A major competitor in media networks, parks & resorts, and studio entertainment is ComCast which owns NBC/Universal. Time Warner competes with Disney in media networks. A competitive profile matrix compares the major competitors to reveal strengths and weaknesses (Jurevicius, 2013, para. 1). The chart below shows Disney and ComCast have similar strengths and weaknesses. Time Warner has more areas of weakness. This can be of use to Disney if they want to try and expose the weaknesses of their competitors. CPM DISNEY COMCAST TIME WARNER Critical Success Factors Weight Rating Score Rating Score Rating Score Advertising 0.20 4 0.80 4 0.80 3 0.60 Product Quality 0.10 4 0.40 3 0.30 1 0.10 Price Competitiveness 0.10 2 0.20 2 0.20 2 0.20 Management 0.10 2 0.20 3 0.30 2 0.20 Financial Position 0.15 3 0.45 3 0.45 3 0.45 Customer Loyalty 0.10 3 0.30 2 0.20 1 0.10 Global Expansion 0.20 4 0.80 4 0.80 4 0.80 Market Share 0.05 3 0.15 3 0.15 3 0.15 Total 1.00 3.30 3.20 2.60 External Factor Evaluation
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