19419738-Strategic-selling-research-GE-Healthcare - Presented by GROUP 11 Kaushik Gopal Bhattacharya(7082 Marimuthu P(7088 Ramanujan A.S(7098 Sonika

Presented by: GROUP 11 Kaushik Gopal Bhattacharya (7082) Marimuthu P. (7088) Ramanujan A.S. (7098) Sonika Sharma (7106) Sumit Kumar Jangid (7113)

 Introduction about GE Healthcare  Product categories  Organization structure of GE Healthcare  Strategic Accounts (specific chosen for discussion)  Sales cycle – steps involved  Processes and People (covers in depth the step by step approach, people involved in buying cycle & their roles, decision makers, objection handling, sales closing, payment terms and post sales service aspects)  Responsibilities of Key Account Managers  Challenges for a Sales person 2 GROUP 5 - GE Healthcare

 GE Healthcare - a joint venture between GE and Wipro Corporation.  Headquartered in the United Kingdom  $17 billion unit of GE  Its business activities include:  Design and manufacture of ultrasound scanners, cardiology products like ECG and fetal monitors  Sales and service of the full line of medical imaging and IT products  Software services and technology solutions for GE Healthcare products, parts and service logistics  Specializing in the design, sourcing and manufacture of diagnostic imaging systems like X-ray, CT and MRI 3 GROUP 5 - GE Healthcare