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Unit VIII Scholarly ActivityTalela DavisColumbia Southern University
Global OpportunitiesCompanies need to be able to cross boundaries within and outside their country (Kotler &Keller, 2012). Measuring the global market is important in determining a consumer’s needs and expectations. Researchers must be sure to define problems with exporting before entering into the foreign exchange. Arimount researchers will spend time deciding on which markets to enter globally based upon their target groups. The company will enter the international market in the emerging or developing markets, such as countries like Africa or BRIC. Because they are still upand coming, these market have needs that are not served and are considered the best prospects to target. Deodorant is a necessary product needed for daily personal hygiene. Arimount will provide their perspiration needs by providing Perspiration OT, which will also promote the expansion of the company. By increasing awareness, rising disposable incomes, and the growing population in developing markets, deodorant sales is expected to contribute to greater profits for the company. Arimount will also suggest bonus features in an effort to distinguish their products