JOUR 452- PR Plan - Giampaolo 1 Mario Giampaolo Professor...

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Giampaolo 1 Mario Giampaolo Professor Winokur JOUR 452 7 September 2007 How to Remedy the Media Saturation of Britney Spears as a Bad Mother and Party Girl Since the first slap hit in 1999 with the release of “…Baby One More Time” Britney Spears has proven to be a pop culture icon and sex symbol. Always controversial in her music videos and lifestyle choices Britney, in the past year or so has been teetering on the line of over saturation which has adversely impacted her reputation and potential lifespan in the eyes of both consumers and Industry heads. What is true and should remain constant is her ability to create buzz. I mean, who would buy her albums if she went for long wool skirts instead of lace and leather? Britney’s career is rooted in excitement, controversy, rule breaking and being a “badass”. Her attitude and image were seemingly flawless until she became pregnant, which in turn changed her from being a young,
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