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FORMAL REPORT.docx - FORMAL REPORT SAULT COLLEGE COURSE...

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FORMAL REPORTSAULT COLLEGECOURSE NAME: Business CommunicationINSTRUCTOR’S NAME: Raz RazviMEMBERS: Amaneet Kaur, Edan Pala-Og, Gurleen kaur, Preetinderpal Kaur,Gurwinder Singh, Manish Ramal
ContentsAbstract……………………………………………………….………….… 3An Evaluation of the Level of Customer Satisfaction with McDonald’s….. 3Purpose……………………………………………………………………... 4Scope……………………………………………………………………….. 4Recommendations………………………………………………………..… 5Figures…………………………………………………………………..….. 6Conclusion…………………………………………………………………. 9References…………………………………………………………………. 11
AbstractThis study aims to look at the link between dining qualities, customer happiness, andcustomer retention in the fast-food business. In summary, the purpose of this research study isto describe and examine why consumers return to the same restaurant when they have avariety of alternatives. What factors impact their choices? This study uncovered strategies toincrease client retention for services and the elements that drive customer retention. Thisstudy takes a qualitative approach. Questionnaires and interviews were used to collect data todetermine their true meanings of filling out the selections; a sample size of 100 consumersfrom various fast food restaurants was chosen at random based on convenience sampling. Thestatistical study results support optimum regression as a statistical tool, demonstrating thatresearch can be utilized by marketers, particularly restaurant managers, to comprehend betterand analyse what drives consumer behaviour and why they return to the restaurant. Managerscan also use our results to improve restaurant retention rates by tweaking important servicefeatures.

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