PRINCIPLES-OF-MARKETING_Q2_wk3.pdf - PRINCIPLES OF...

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PRINCIPLES OF MARKETINGDEVELOPING THE MARKETING MIXPLACE
Developing the Marketing Mix: PlaceAfter reading this module, you will be able to understandthe essence of the new product development , pricing, placing(distribution), and promoting a product or service.This module aims to assist the learners to discuss thestructure of distribution channels, its functions, and the nature ofsupply chain management.ABM_PM11-IIa-e-181In doing this module, pleasefollow these reminders1.Take the pretest beforeworking or answering themodule.2.Perform the activities assuggested.3.Answer all the exercises.4.Check your answersagainst the Key to Correc-tion.5.Take the Post Test.PREPARED BY:MARK CHRISTOPHER C. BRAGANZATEACHER IIEAST CENTRAL INTEGRATED SCHOOLSENIOR HIGH SCHOOL17So, R. C., Torres, O. G., De guzman, A. A.; Principles of MarketingTextbook; 2016; Vibal Group Inc.
KEY TO CORRECTIONS1.A2.D9.D10.BPRETESTACTIVITY 11.INTENSIVE2.EXCLUSIVE9.EXCLUSIVE10.EXCLUSIVEDirections:Encircle the correct answer1. Which of the following is an example of an ultimateconsumer?C. Farmer buying seed for cropthat will be sold at
3.C4.A5.D6.C7.D8.B11.C12.C13.A14.D15.C3.EXCLUSIVE4.SELECTIVE5.SELECTIVE6.SELECTIVE7.INTENSIVE8.SELECTIVE11.SELECTIVE12.INTENSIVE13.EXCLUSIVE14.INTENSIVE15.INTENSIVE1.C2.B10.B11.APOSTTESTACTIVITY 21.TRUE6.TRUEmarketD. Restaurant owner buying a new oven for therestaurants kitchen2. What type of intermediary would purchase baseballbats from one producer, mitts from another, and balls fromstill another, and then sell an assortment to sportinggoods stores?C. Retailer
3.C4.B5.D6.D7.B8.B9.D12.C13.A14.C15.ANote: Activity 3 will bechecked by the teacher.2.TRUE3.FALSE4.FALSE5.FALSE7.TRUE8.FALSE9.TRUE10.TRUED. Wholesaler3. Which of the following services would be distributed bya producer to agent to consumer channel?
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Term
Fall
Professor
NoProfessor
Tags
Marketing, producer, C Intermediaries

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