PRINCIPLES-OF-MARKETING_Q2_wk3.pdf - PRINCIPLES OF...

PRINCIPLES OF MARKETING
DEVELOPING THE MARKETING MIX
PLACE

Developing the Marketing Mix: Place
After reading this module, you will be able to understand
the essence of the new product development , pricing, placing
(distribution), and promoting a product or service.
This module aims to assist the learners to discuss the
structure of distribution channels, its functions, and the nature of
supply chain management.
ABM_PM11 - IIa - e - 18
1
In doing this module, please
follow these reminders …
1. Take the pretest before
working or answering the
module.
2. Perform the activities as
suggested.
3. Answer all the exercises.
4. Check your answers
against the Key to Correc-
tion.
5. Take the Post Test.
PREPARED BY:
MARK CHRISTOPHER C. BRAGANZA
TEACHER II
EAST CENTRAL INTEGRATED SCHOOL
SENIOR HIGH SCHOOL
17
So, R. C., Torres, O. G., De guzman, A. A.; Principles of Marketing
Textbook; 2016; Vibal Group Inc.

KEY TO CORRECTIONS
1. A
2. D
9. D
10. B
PRETEST ACTIVITY 1
1. INTENSIVE
2. EXCLUSIVE
9. EXCLUSIVE
10. EXCLUSIVE
Directions: Encircle the correct answer
1. Which of the following is an example of an ultimate
consumer?
C. Farmer buying seed for crop that will be sold at
3. C
4. A
5. D
6. C
7. D
8. B
11. C
12. C
13. A
14. D
15. C
3. EXCLUSIVE
4. SELECTIVE
5. SELECTIVE
6. SELECTIVE
7. INTENSIVE
8. SELECTIVE
11. SELECTIVE
12. INTENSIVE
13. EXCLUSIVE
14. INTENSIVE
15. INTENSIVE
1. C
2. B
10. B
11. A
POSTTEST
ACTIVITY 2
1. TRUE 6. TRUE
market
D. Restaurant owner buying a new oven for the
restaurant ’ s kitchen
2. What type of intermediary would purchase baseball
bats from one producer, mitts from another, and balls from
still another, and then sell an assortment to sporting
goods stores?
C. Retailer
3. C
4. B
5. D
6. D
7. B
8. B
9. D
12. C
13. A
14. C
15. A
Note: Activity 3 will be
checked by the teacher.
2. TRUE
3. FALSE
4. FALSE
5. FALSE
7. TRUE
8. FALSE
9. TRUE
10. TRUE
D. Wholesaler
3. Which of the following services would be distributed by
a producer to agent to consumer channel?
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