Marsahll Franklin MAN4701 12 Work 8 - 1 Marshall Franklin...

Marshall Franklin
Business Ethics - 2
Everest University
Instructor: Cynthia Ryan
09/06/2015
1

1. What role does corporate reputation play within organizational performance
and social responsibility? Develop a list of factors or characteristics that
different stakeholders may use in assessing corporate reputation. Are these
factors consistent across stakeholders? Why or why not?
2

misconduct is also used to assess a corporation’s reputation and can damage the
trust that they have built with stakeholders. This can have an effect on both
investors and consumers. Honesty, integrity, and fairness can all have a
determination on how stakeholders view a corporation. Without these traits they
can view them as deceitful of unethical.