Marsahll_Franklin_MAN4701_12 Work _8 - 1 Marshall Franklin...

This preview shows page 1 - 4 out of 6 pages.

Marshall Franklin Business Ethics - 2 Everest University Instructor: Cynthia Ryan 09/06/2015 1
1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? 2
misconduct is also used to assess a corporation’s reputation and can damage the trust that they have built with stakeholders. This can have an effect on both investors and consumers. Honesty, integrity, and fairness can all have a determination on how stakeholders view a corporation. Without these traits they can view them as deceitful of unethical.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture