Final Project COM121 Outline - Nicholas Young COM121-Final...

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Nicholas Young COM121 -Final Project Outline 1 Title: Advertising’s Role in Modern Radio Thesis: The power of radio to reach the masses has been one of the best technological advances in our recent history. Radio opened the door for global real- time communication of ideas and messages. Commercial radio pioneers took advantage of this opportunity to push products and services to the public. Radio advertisers played an essential part in shaping and economically sustaining modern commercial radio. 1. Introduction (Overview of Radio as a medium and how advertisers began to shape it) 2. The Industry a. History of the Commercial Radio Industry i. From Tesla to the Great Depression ii. How Advertisers shaped the industry iii. Pioneers in Radio b. Government Regulation:

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